Southwest Airlines: Travel App
Southwest Airlines Co.
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Design Analysis
Visual Design
Style: iOS Native
Key Features Shown
- •Flight Booking
- •Trip Management
- •Hotel/Car Cross-sell
- •Boarding Upgrades
- •Loyalty Points Display
App Insights
Target: North American domestic travelers, budget-conscious commuters, and Rapid Rewards loyalty members.
- •Direct flight sales
- •Ancillary services (EarlyBird Check-In, Upgraded Boarding)
- •Affiliate commissions (Hotels, Car Rentals, Lyft)
- •Co-branded Credit Card referrals (Rapid Rewards)
ASO Keywords:
About Southwest Airlines: Travel App
Book a flight in just a few easy steps Check in, change or cancel your flights. Plus, add extras like EarlyBird Check-In®. Super-Fast Shopping & Booking Book a trip in just a few quick taps. Use Face ID® to make booking even faster! You can also store your credit cards. Everything you need to Travel Get the information you need right at your fingertips on the home screen - gate information, boarding position, flight status, and more. Boarding Pass on the Go Get mobile boarding passes for all passengers on your trip 24 hours in advance. Southwest passes have rich color and bold font, which makes seeing your Gate and Boarding Position very clear. Find the details you need quickly: Flight Number, Confirmation Number, Boarding Time, Tier Status, and TSA Pre-Check. Don’t forget to add your Mobile Boarding Passes to Apple Wallet! Apple Pay® Apple Pay® is now available as a payment option in the iOS app! This is an additional option to our other available payment methods - PayPal® or Credit/Debit Cards. Travel Funds You can now use flight credits, Southwest LUV Vouchers, and gift cards when changing your flight in the app. Your unused Southwest® flight credit(s) will show in ‘My Account’, within ‘travel funds’ section. Inflight Entertainment Use the app to take you to our Inflight Entertainment Portal1 where you can watch free live TV2, listen to free music from iHeartRadio2, access free on-demand TV episodes, and view free movies. 1Available only on WiFi-enabled aircraft. Limited time offer. Where available. 2Due to licensing restrictions, on WiFi-enabled international flights free live TV and iHeartRadio may not be available for the full duration of flight. Live Chat Contact our Customer Representatives through Live Chat by scrolling down to Contact Us in the navigation drawer and then tap on “Chat.” Airport Pickup and Drop-off Thanks to our partnership with Lyft®, you can now use the app to help you request a Lyft®! You’ll know key information like estimated time of arrival and estimated price before booking. More of a rental car person? You can do that in the app, too. Cars, Hotels, and Vacations Use our app to quickly book all of your travel needs. Earn Rewards when you Travel Sign up for Rapid Rewards® and earn points on your flights. Did you forget to add your Rapid Rewards® number during booking? – No worries, add it after booking your flight and earn points. You can then use those points to purchase more flights!
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