SoFi: Bank, Invest & Crypto icon

SoFi: Bank, Invest & Crypto

Social Finance, LLC

Banking
4.8(383.8K ratings)
Free
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App Store Screenshots (7)

SoFi: Bank, Invest & Crypto screenshot 1
SoFi: Bank, Invest & Crypto screenshot 2
SoFi: Bank, Invest & Crypto screenshot 3
SoFi: Bank, Invest & Crypto screenshot 4
SoFi: Bank, Invest & Crypto screenshot 5
SoFi: Bank, Invest & Crypto screenshot 6
SoFi: Bank, Invest & Crypto screenshot 7

Design Analysis

Visual Design

Style: iOS Native

Colors:
accent
primary
secondary
Tab navigation barCard-based account summariesMinimalist typographyVisual progress charts

Key Features Shown

  • High-Yield Savings APY Display
  • Cryptocurrency Portfolio Management
  • Stock and ETF Trading Portfolio
  • Interactive Investing Charts
  • Smart Card Rewards Dashboard

App Insights

Target: Digital-native Millennials and Gen Z consumers in the US seeking a consolidated 'super-app' for banking, wealth management, and credit.

Monetization:
  • Subscription (SoFi Plus)
  • Transaction fees (Crypto)
  • Interest on loans
  • Interchange fees (Smart Card)
  • Asset management fees (SoFi Wealth)

ASO Keywords:

SoFiBankInvestCrypto

About SoFi: Bank, Invest & Crypto

Own crypto and bank, borrow, invest—all in one app. Why do 13.7M members love SoFi? Own crypto and bank, borrow, invest—all in one app. No new apps to download or new passwords to juggle. You can keep all your money in one place where it’s simple to manage. NEW! BUY, SELL & HOLD CRYPTO • First national chartered bank where individuals can buy, sell, and hold cryptocurrency. • Access Bitcoin, Ethereum, Solana, plus 25+ cryptocurrencies on a platform with the safeguards of a bank. • Make instant cryptocurrency trades with funds from your SoFi account. NEW! SOFI SMART CARD • Charge card secured by SoFi Checking and Savings to simplify payments. • Purchases automatically set aside in real time. Pay in full monthly with optional autopay. • On-time payments could help grow your credit score with no revolving debt. MOBILE BANKING • Open a checking account with no account fees, no minimum balance, and no hidden charges. • Get paid up to 2 days early with direct deposit and early payday.² • Send money, transfer funds, pay bills online, and manage your finances all from one banking app. STOCK TRADING & INVESTING • Trade stocks and ETFs with no commission through SoFi Securities (other fees apply). • Invest in fractional shares starting at just $5 to build your stock portfolio (restrictions apply). • Automated investing with digital portfolio management from SoFi Wealth. HIGH-YIELD SAVINGS ACCOUNT • Earn high APY on savings balances. • Savings Vaults help organize emergency funds and savings goals in one place. • Instant transfers between checking and savings with no fees anytime. LOANS & CREDIT SCORE • Loan rates for debt consolidation, home improvements, major purchases. • Track your credit score with regular updates and monitoring tools. • Pre-qualify for loans without affecting credit score, compare rates instantly. BANK SECURITY & CUSTOMER SUPPORT • Bank-level encryption protects personal and financial information with fraud alerts. • Instant notifications for suspicious account activity keep your money safe. • Financial support team available 7 days/week via chat or (855) 456-SOFI (7634). When you open a SoFi Savings Account, SoFi Bank will also automatically open a SoFi Checking Account in your name. See the SoFi Bank Deposit Account Agreement for details. SoFi Relay offers users the ability to connect both SoFi accounts and external accounts using Plaid, Inc.’s service and for SoFi to present to you data we have received from the credit bureau. The credit score and associated data provided to you is a VantageScore® based on TransUnion® (the “Processing Agent”) data ²Early access to direct deposit funds is based on the timing in which we receive notice of impending payment from the Federal Reserve, which is typically up to two days before the scheduled payment date, but may vary. We do not charge any account, service or maintenance fees for SoFi Checking and Savings. We do charge a transaction fee to process each outgoing wire transfer. SoFi does not charge a fee for incoming wire transfers, however the sending bank may charge a fee. Our fee policy is subject to change at any time. See the SoFi Checking & Savings Fee Sheet for details at sofi.com/legal/banking-fees/. 8x based on FDIC monthly savings account rate as of December 15, 2025.

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