App Store Screenshots (8)
Design Analysis
Visual Design
Style: Material Design
Key Features Shown
- •Visual Search
- •QR Code Scanning
- •Real-time Text Translation
- •Plant/Animal Identification
- •OCR & Calendar Integration
App Insights
Target: Global smartphone users requiring real-time information retrieval, translation, and digital-to-physical world interaction.
- •Data collection for advertising profiles
- •Ecosystem lock-in
- •Traffic redirection to Google Shopping
- •Traffic redirection to Google Maps
ASO Keywords:
About Google Lens
Google Lens lets you search what you see, get things done faster, and understand the world around you—using just your camera or a photo. SCAN & TRANSLATE TEXT Translate words you see, save a business card to your contacts, add events to your calendar from a poster, and copy and paste complicated codes or long paragraphs into your phone to save time. IDENTIFY PLANTS & ANIMALS Find out what that plant is in your friend's apartment, or what kind of dog you saw in the park. EXPLORE PLACES AROUND YOU Identify and learn about landmarks, restaurants, and storefronts. See ratings, hours of operation, historical facts, and more. FIND THE LOOK YOU LIKE See an outfit that catches your eye? Or a chair that's perfect for your living room? Find similar clothes, furniture, and home decor to the one you like. KNOW WHAT TO ORDER See popular dishes on a restaurant menu based on reviews from Google Maps. SCAN CODES Quickly scan QR codes and barcodes. *Limited availability and not available in all languages or regions. For further details go to g.co/help/lens. Some Lens features require an internet connection.
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